If you've ever shopped for paper online, you've probably come across terms like 120gsm, 160gsm, 220gsm and 300gsm.
But what do these numbers actually mean, and which paper weight is right for your project?
Whether you're printing invitations, creating Cricut projects, crafting handmade cards or designing professional marketing materials, choosing the right paper weight can make a huge difference to the final result.
In this guide, we'll explain everything you need to know about paper weights and help you choose the perfect paper for your next project.
You can see all our different paper weights here!
What Does GSM Mean?
GSM stands for grams per square metre.
It measures how much one square metre of paper weighs.
In simple terms:
- Lower GSM = lighter, thinner paper
- Higher GSM = thicker, heavier paper
While GSM doesn't tell the whole story about a paper's quality, it provides a useful indication of thickness and durability.
Is Higher GSM Always Better?
Not necessarily.
The best paper weight depends entirely on what you're making.
A wedding invitation might benefit from a heavier paper, while a folded paper flower may work better with something lighter and easier to shape.
The key is choosing the right paper for the job.
What Is 120gsm Paper Best For?
120gsm paper sits comfortably between standard printer paper and lightweight card.
It's one of the most versatile paper weights available.
Ideal Uses for 120gsm Paper
- Cricut projects
- Paper flowers
- Flyers
- Craft projects
- Scrapbooking
- Classroom displays
- Posters
- Decorative paper chains
Why Choose 120gsm?
120gsm paper offers:
- Easy folding
- Excellent cutting performance
- Vibrant colour presentation
- Lightweight feel
- Good printer compatibility
For many crafters, 120gsm is the perfect everyday paper weight.
What Is 160gsm Paper Best For?
160gsm paper provides additional strength and durability while remaining flexible enough for most creative projects.
Ideal Uses for 160gsm Paper
- Premium crafting projects
- Greeting cards
- Certificates
- Menus
- Paper decorations
- Layered Cricut designs
- Presentation sheets
Why Choose 160gsm?
160gsm paper feels noticeably more substantial than standard paper while still being easy to cut, fold and manipulate.
It's often considered the sweet spot between paper and card.
What Is 220gsm Paper Best For?
220gsm paper is moving firmly into card territory.
It offers excellent rigidity and a premium feel.
Ideal Uses for 220gsm Paper
- Invitations
- Wedding stationery
- Premium greeting cards
- Business cards
- Luxury packaging
- Display materials
- Place cards
Why Choose 220gsm?
Benefits include:
- Premium appearance
- Excellent durability
- Strong structure
- Professional feel
- Great print quality
If you're creating products for sale, 220gsm is often an excellent choice.
What Is 300gsm Paper Best For?
300gsm paper is a heavyweight card stock designed for premium applications.
Ideal Uses for 300gsm Paper
- Luxury wedding invitations
- Business cards
- Postcards
- Premium product packaging
- High-end stationery
- Presentation covers
Why Choose 300gsm?
300gsm card offers:
- Exceptional durability
- Luxury feel
- Outstanding rigidity
- Premium customer experience
When first impressions matter, heavier card stocks can make a significant impact.
Best Paper Weight for Cricut Projects
One of the most common questions we hear is:
What paper weight works best with a Cricut?
For most Cricut paper projects:
120gsm
Perfect for:
- Paper flowers
- Layered decorations
- Paper chains
- Lightweight designs
160gsm
Ideal for:
- Greeting cards
- Layered artwork
- Decorative projects
220gsm
Excellent for:
- Invitations
- Premium card projects
- Gift tags
- Place cards
The best choice depends on the complexity and purpose of your project.
Best Paper Weight for Wedding Invitations
Wedding stationery needs to feel special.
For most invitations:
- 220gsm provides an elegant premium feel.
- 300gsm creates a luxury finish.
Many designers also combine different paper weights to create layered invitation suites.
Best Paper Weight for Card Making
For handmade cards:
- 160gsm works well for inserts and decorative layers.
- 220gsm provides a strong card base.
- 300gsm delivers a premium luxury finish.
Best Paper Weight for Classroom Displays
Teachers often need paper that is colourful, durable and easy to work with.
120gsm paper is often ideal because it:
- Cuts easily
- Folds neatly
- Stays lightweight
- Displays colours beautifully
Frequently Asked Questions
What paper weight is normal printer paper?
Most standard office printer paper is around 80gsm.
Is 120gsm thick paper?
Yes. It is noticeably thicker and more durable than standard printer paper while remaining easy to print on and craft with.
Is 220gsm paper card?
Generally, yes. Most people would consider 220gsm to be lightweight card rather than paper.
Is 300gsm paper suitable for invitations?
Absolutely. 300gsm is a popular choice for luxury wedding invitations and premium stationery.
Which paper weight should I choose?
For most craft projects, 120gsm and 160gsm are excellent choices. For invitations, greeting cards and premium stationery, 220gsm and 300gsm are often preferred.
Find the Perfect Paper for Your Project
Choosing the right paper weight can transform the look and feel of your finished project.
Whether you're crafting with a Cricut, designing wedding stationery, creating classroom displays or producing handmade cards, selecting the correct GSM ensures your work looks its best.
At Dalton Manor, we offer premium coloured paper designed to inspire creativity and help makers achieve professional results with every project.